Perfecting Procurement, since 2010



Welcome to Elite Horizon. The UAE’s premier Charcoal supplier & Firewood supplier in Dubai as well as Firepits, Chimeneas, Electric Heaters, Air Coolers and Mist Fans. Birch Firewood, Beech Firewood, Oak Firewood and Olive Firewood all available in stock.


The first of our three divisions takes a primary focus on the distribution of charcoal in Dubai, firewood and industrial heating/cooling solutions. We currently stock charcoal for both shisha and BBQ from over 8 different origins. We also have 4 types of firewood, Birch Firewood, Beech Firewood, Oak Firewood and Olive Firewood and an extensive heating/cooling range to ensure we meet any budget you have. Click Here for our brochure.

Home & Garden

Our second division evolved from our love of BBQ and handles the distribution of European brands La Hacienda, Buschbeck and Firebox. The three allow us to cover the cooking, decor, heating and cooling categories within the home and garden sections of major retailers across the GCC. We are working with a few other brands from the USA at the moment which will broaden our range further. Click the links in the footer for more details.

Pest Control

Our third division was formed to take on the distribution for STV pest control from the UK for the Middle East. STV splits their range into brands developed to deal with specific pests. Their range includes “The Big Cheese”, “Defenders”, “The Buzz” and “Zero In”. Across the range, there are products to deal with anything from ants to birds and incredibly competitive prices.

Lets Explore The Brands a Bit More

Meet John & Simon, Founders of La Hacienda

Hello, we’re the Goodwin brothers, John and Simon, and the founders and owners of La Hacienda. Let us take you back to 1989 when it all began… We were 21 and 22 and were travelling around South America where we found ourselves in the indigenous street markets of Ecuador. While looking for some souvenirs, we stumbled upon some authentic Aztec ornaments. We loved them so much that we took some home to sell.

A Bit About Buschbeck

The Buschbeck factory in Waldbrol Germany accords with the newest aspects of modern concrete prefabricated component production. Our well-stocked and modern warehousing facilities cover a total area of ca. 15,000 sq. m enabling us to offer our worldwide customers short delivery lead times – even in peak periods. The structure and design of BUSCHBECK quality masonry barbecues are continually being reengineered and developed further. All our products undergo constant quality inspections throughout the production process because our customer’s satisfaction is of paramount importance.

The BBQ Firebox

Instantly transform your BBQ into an incredibly versatile outdoor pizza oven with the brand new Firebox, brought to you by the leading experts in outdoor heating and cooking. Simply kick start your BBQ, place your Firebox on top and watch as the temperature soars in excess of 400 degrees in as little as 10 minutes. The Firebox cooks delicious rustica style pizza in just 3-4 minutes that taste just as good as those served at an authentic Italian pizzeria. The uniquely designed, high grade stainless steel, double skin insulated cavity means that heat is retained and distributed evenly, delivering perfect pizza every time. Not only can you cook restaurant quality pizza at home, you can also bake fish, meat, vegetables, bread and much more. Measuring 15cm H x 40cm W x 35cm D, the Firebox will fit most 3 or 4 burner gas BBQs or 22″+ charcoal BBQs. Portable, durable and with no assembly required, the Firebox is ready to use straight from the box.

Pizza Pizza Pizza!

Get the doughy, delicious artisanal pizza from your favourite restaurant—in your backyard.
Maker Kristian Tapaninaho honed his pizza recipe but couldn’t get that sought-after smoky flavor in his own kitchen. After searching in vain for an affordable and portable wood firing solution, he made his own.
Uuni is a powerhouse. It reaches 900+ degrees in just under 10 minutes. Fueled by cost-efficient wood pellets, the stone baking board gives the pizza a perfectly crisp finish in under two minutes. Plus, its stainless steel body is made to keep up with years of pie-making.
Uuni is great for more than pizza, too. Charred veggies and meats take five minutes or less. Whatever you’re cooking in this restaurant-quality oven, the results are deliciously fast.

STV Pest Control, the UK’s Best, Now Worldwide

Between the brands, STV takes on all household pests including birds, mice, rats, cats, dogs, mosquitos, flies and much more. Explore the catalog for a bigger look into the brands they carry and the pests they take care of.

Tableware you can eat, during or after a meal

Founded in 2016,  GREEN BITES is a full-service provider to the HoReCa Sector, Processor and Foodservice markets across the MIDDLE EAST. We offer a vast array of food ingredients, merchandising solutions and foodservice supplies. With a focus on sustainable food materials and reduction of waste generation for our valued customers.We strive to be the supplier of choice for food presentation ideas, ingredients and solutions by offering superior sustainable products of the highest quality and value to our customers.We will achieve this through collaboration with the finest suppliers from around the globe, investment and the development of profitable relationships with our highly valued customers.The combined quality of people, products, and services are what makes us unique and we aim to be the very best in our field by exceeding all of our customer’s expectations and needs.

Healthy Snacks & Vegan Protein

We know we’re not the only ones to have opened a box of chocolates, finish them in one go without realising and then feel guilty about eating that much sugar.
We tried searching for a healthier way to enjoy chocolate but everything just seems to have a lot of carbohydrates and sugar, so we decided to make our own chocolate snack instead.
We’ve always liked pumpkin seeds for their health benefits and thought why not make them taste amazing by coating them in just the right amount of chocolate.
After all my mum always says everything in moderation, even sugar and mum’s always know best!
Now when we get to the bottom of the bag there’s no guilt, just plenty of chocolatey satisfaction and thoughts about what flavour we want to eat next!

We hope you enjoy our coated seeds as much as we do!

Charcoal for Shisha and BBQ – To Meet Any Budget

Charcoal Supplier & Firewood in Dubai

We currently provide over 14 different types of charcoal in the below categories:
Natural Somalian
Natural Nigerian
Natural Vietnamese
Natural Thailand
Long Lasting Indonesian Briquette
Long Lasting Malaysian Briquette
American Royal Oak Charcoal
Pillow Shaped Briquettes
Natural Shisha Charcoal
Coconut Shisha Charcoal Cubes
We offer a free consultation service, so why not get in touch and see what products you could be using and saving money?

Firewood, Imported From Europe

Charcoal & Firewood in Dubai

We stock:
Oak Firewood -Best slow burning hardwood with excellent heat. Great wood for braai. Great charcoal substitute Good for barbecues, Pizza ovens and smoking.
Birch Firewood – Quick, convenient and easy fire. Good heat & high flame, Smells great, good for bonfires, great for first time users.
Beech Firewood – Slow burning hardwood, Good flame & heat, Low moisture content, Good for camping & barbecues, perfect for Italian pizza ovens!
Olive Firewood– Slow burning extremely dense hardwood. Should be ignited with fast burning firewood. Amazing olive flavor released during burning. perfect for cooking, smoking and pizza ovens.
Ash Firewood – Quick, convenient and easy fire, Good heat & high flame, Best when mixed with slow burning wood

Where we source our range


La Hacienda












Private Label services offered for most of our range from China


Royal Oak BBQ Charcoal


Azkanar Charcoal

Hospitality – Kitchen Fuels
To ensure we meet both the quality and economical requirements for our clients, we spend a considerable amount of time on our product sourcing. At present, we import our range of charcoal & Firewood from multiple countries. The reason behind this simply lies with the way the products are produced and the raw materials which are used. Over the years we have identified that each chef/cuisine has a particular requirement which we ensure we can meet.

Hospitality – Heating/Cooling
Our range of heaters and coolers are made in China, but under factories which are monitored and controlled by UK standards. We continuously audit and ensure all our required procedures are being met in order to maintain the quality required. We offer most items across the range in both private label and the La Hacienda brand.

Retail – Home & Garden
Our present range of La Hacienda, Firebox and Buschbeck allows us to hit a majority of in demand categories across the GCC and Africa. We currently provide products such as Firepits, Fire Baskets, Chimeneas (clay, Cast Iron & Steel), Grills, Wood Fired Ovens, Masonry Barbecues, Electric Heaters, Outdoor Lanterns, Garden Mirrors, Wall Art, Garden Ornaments, Embossed Metal Signs and UV protected Canvases.

Retail – Pest Control
STV pest control is the largest distributor of pest control products in the United Kingdom. Having set up a successful distribution network across the UK, they have now expanded into Malaysia, Indonesia, Singapore as well as across Europe. We represent STV across the GCC and are looking for distributors to take on the range for additional territories, on an exclusive basis.

Lets Talk, use the form below and we will get back to you within 24 hours

A Message From Our CEO

Elite Horizon was established with one goal in mind, work for our clients, not ourselves. In the last 8 years of operations throughout the MENA region, we have seen a continuous expansion on both supplier and client sides and we want to continue the fantastic growth we have seen. What sets us apart from the rest in similar industries is simply our willingness to give the customer what they want, be transparent in terms of what is achievable and always offer the same quality of product or service.
We are here to build lifetime relationships in order to facilitate the growth of both ourselves and those we work with, not drive profits for a short period of time. Don’t take my word for it, speak to one of our team today and give us the opportunity to provide samples and a quotation where you can see the difference for yourself.

– Elite Horizon General Trading LLC